Give Your Product Its Rightful Place During Your Sales Presentations
At the end of the day, your sales presentations are not about you nor are they about your prospects.
They are about the product or service that will benefit both you and your potential clients in the long run.
Give your product the attention that it deserves. Your job is to make the necessary introductions, encourage the development of a relationship between this potential client and the product and then stand back and let the product shine like a star.
You will be there guiding every step of the way, but at the end of the day, it is the product and its capabilities that will be key in developing a long-lasting relationship with your clients.
Always keep in mind that even though your product is the key element of the presentation, you act as a host and moderator.
Always be in control of your presentations. Do not let your prospect take over or start asking questions ahead of time.
This online education module sponsored by the Sales Career Training Institute covers the basics of a wide variety of sales strategies, tactics and techniques.
To find out now about more advanced sales strategies for
check out the newly revised version of the book,
FEAR Selling: How You Can Sell More and Sell Faster By Tapping Into Your Prospects’ Deep-Seated Emotional Needs.
To check out excerpts from the introduction of the newly revised version of the book, FEAR Selling: How You Can Sell More and Sell Faster By Tapping Into Your Prospects’ Deep-Seated Emotional Needs,
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“The 7 Deadly Sins of Selling.”