Sales Presentations - Basics

When giving effective sales presentations, repetition could be beneficial. Tell your audience what they will learn from you at the beginning of the presentation.

Quickly move on to describing your product and the benefits it provides. Finish by summarizing your sales presentations and reminding your audience about the special characteristics of your product/service.

Talk to your audience in their own language and at their own level. You should know the needs of this company and its members. Based on this research, determine which language is most appropriate to give your prospects a full understanding of how your product solves their specific problems.

At this point, you should know enough about your prospects to use the language they understand and want to hear. If your prospect is a conservative financial institution, it would not be wise to talk to them as you would a group of your Internet entrepreneurs.

It is also important to rehearse your accent, body language and slang words in order to find the most appropriate way to speak to your client in a language they understand.

Talk to your prospect in a present tense and always assuming they are already your clients.

Saying things like “When you start receiving our subscription…” as oppose to “If you join our subscription services…”

This gives your prospect a sense of ownership, which will help move the sales process along.




This online education module sponsored by the Sales Career Training Institute covers the basics of a wide variety of sales strategies, tactics and techniques.

To find out now about more advanced sales strategies for sales presentations, check out the newly revised version of the book, FEAR Selling: How You Can Sell More and Sell Faster By Tapping Into Your Prospects’ Deep-Seated Emotional Needs.




To check out excerpts from the introduction of the newly revised version of the book, FEAR Selling: How You Can Sell More and Sell Faster By Tapping Into Your Prospects’ Deep-Seated Emotional Needs, SUBSCRIBE TO THE FREE NEWSLETTER, “The 7 Deadly Sins of Selling.”