SALES COLLATERALS:
THE POWER OF THE P.S.

Always include a postscript.

Studies have shown that people who read their correspondence take the most time to look at the headline and the postscript.

So what should you say in the postscript?

Our surveys of direct marketing professionals reveals that you should make a special offer to your prospect – or reiterate the offer you have already made in the letter.

You might want to restate a deadline when your offer will expire in order to get your prospect to take action immediately.

Another effective strategy is to repeat – in a slightly different form – the same emotional benefit that you used in your headline.

For more powerful techniques for your sales collaterals, check out FEAR Selling.

This online education module sponsored by the Sales Career Training Institute covers the basics of a wide variety of sales strategies, tactics and techniques.

To find out now about more advanced sales strategies for sales collaterals, check out the newly revised version of the book, FEAR Selling: How You Can Sell More and Sell Faster By Tapping Into Your Prospects’ Deep-Seated Emotional Needs.