SALES COLLATERALS:
HOW LONG SHOULD YOUR SALES LETTERS BE?
Again, as with other specific tactics for sales collaterals, there is much debate over the optimal length of a sales letter.
If you follow the decades of documented studies in direct mail and other direct marketing vehicles, you should be writing more rather than less in your sales letters.
The thinking is that if someone is interested in what you have to say, they’ll keep reading – and studies show that people will read dozens of pages if the writing is engaging.
So our researchers have come to the conclusion that your sales letters should be as long as it takes to tell your story.
You will not lose your reader's attention if your writing is conversational, upbeat and provides answers to the questions they might be asking. This is the only way your sales letters will be read by the largest number of people possible.
For more detailed information, however, check out the 168 proven sales strategies, tactics, and techniques that you’ll learn in the recently released second edition of
FEAR Selling: How You Can Sell More and Sell Faster By Tapping Into Your Prospects' Deep-Seated Emotional Needs.
FEAR Selling provides you with more specifics on the optimal length of sales letters – which depends upon the objective of the letter.
This online education module sponsored by the Sales Career Training Institute covers the basics of a wide variety of sales strategies, tactics and techniques.
To find out now about more advanced sales strategies for
sales collaterals,
check out the newly revised version of the book,
FEAR Selling: How You Can Sell More and Sell Faster By Tapping Into Your Prospects’ Deep-Seated Emotional Needs.
To check out excerpts from the introduction of the newly revised version of the book, FEAR Selling: How You Can Sell More and Sell Faster By Tapping Into Your Prospects’ Deep-Seated Emotional Needs, subscribe to
The FREE FEAR Seling Newsletter.
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