About Paul Borgese


Paul Borgese is an international speaker, consultant and best-selling author on topics including leadership, sales, marketing and global business strategy.

Aggregating EyeBalls Cover 2009


Paul consults to entrepreneurs, emerging-growth companies, not-for-profit organizations and global corporations that are struggling to keep up with their competition in the fast-moving online space.

He designs and executes effective digital marketing strategies with proven tactics that get more clicks, more customers and more cash as quickly as possible for his clients.

His comprehensive book on how to succeed in today's hyper-competitive digital environment is titled Aggregating EyeBalls: How To Attract, Engage and Monetize Audiences Online.

FEAR Selling 3D Cover January 2009




Paul also helps organizations replace time-and-money-wasting "selling activities" with proven sales strategies that get results fast.

He is in demand as a sales trainer and motivator, helping companies survive and rebound in today's challenging economic environment.

His book, FEAR Selling: How You Can Sell More and Sell Faster By Tapping Into Your Prospects’ Deep-Seated Emotional Needs, has recently been published in its third edition.


He also is the author of the corporate strategy best-seller M&A From Planning To Integration (McGraw-Hill, New York 2003; Beijing, China, 2006).


In his forthcoming book, Serialpreneur: The Secrets of Repeatable Business Success, Paul focuses on helping those who are looking to escape the corporate rat-race or actually need to start their own business because they've recently lost their jobs and can't find another one.


Paul's books have been featured on CNN, CNBC, Canadian Broadcasting Corporation and a wide range of other global media outlets.


Paul currently serves as a managing partner at EyeCatcher Interactive, a digital strategy and marketing firm that offers a wide array of services, including: Web design and development; social marketing; search engine marketing; media buying and planning; digital content and monetization solutions; online community-building; and video production and platforms.


Recently, his main focus has been leading the Emerging Markets Group of The Associated Press Digital Division. The AP is the world’s largest news organization, serving as a source of breaking news, financial data, and entertainment stories, photos, graphics, audio and video for thousands of daily newspaper, magazine, radio, television, online, wireless and other global media outlets. On any given day, more than half of the world's population sees news from the AP.


Paul manages AP's partnerships with online video sites (Google’s YouTube), social networks (Facebook, MySpace), interactive TV (Comcast, TimeWarner), Spanish-language (MSN Latino, Yahoo! Telemundo), digital signage, Web 2.0 and online advertising initiatives.


Also during his time with EyeCatcher Interactive, he has led marketing and business development initiatives in partnership with a wide range of organizations, including: Google, Yahoo!, Microsoft, J.P. Morgan Chase, Merrill Lynch, McKinsey & Company, IBM, The Wall Street Journal Online, eMusic, The Paris Chamber of Commerce, and the Federal Reserve System.


He currently teaches various marketing and global business courses at The Wharton School; City University of New York; and New York University.


Paul has five degrees, including: an MBA in marketing and finance from New York University; a Master's in Literature from Trinity College, Cambridge University where the British government awarded him the prestigious Marshall Scholarship; a Master's in Public Administration from the University of Pennsylvania, where he was a Fels Scholar; a BA in English from the University of Pennsylvania; and a BS in finance from The Wharton School of Business.


While living in Europe, he was awarded a Cambridge Scholarship to study Spanish language and culture at the University of Salamanca, one of the oldest universities in the world.


Paul also is a children’s author, singer, and songwriter, having published three children’s books, including When Fish Go Peopling, and a Parents’ Choice Award-Winning CD, Even the Monkeys Fall Out of the Trees, which you can check out at www.PaulBorgese.com.



To contact Paul, please email him at paul@FEARSelling.com.