Wimp MarketingIt is the type of marketing practiced by weak, unprofessional "marketers" who are: - Too afraid to admit that they don't know how to market effectively - how to position their solutions and how to target their ideal customers; - Too afraid to realize that chatchkas do not a marketing strategy make; - Too afraid to stand up, pull the trigger, and shout out their marketing message to the world; - Too afraid to admit their mistakes and change directions; and, - Too afraid to put their jobs on the line based on performance.
"That's all we have to say about that."
|