Wimp Marketing

If you have a thing to sell,
You must climb a tree and holler,
For if you whisper down a well,
You will never see a dollar.

- P.T. Barnum

The definition of Wimp Marketing is simple.

It is the type of marketing practiced by weak, unprofessional "marketers" who are:

- Too afraid to admit that they don't know how to market effectively - how to position their solutions and how to target their ideal customers;

- Too afraid to realize that chatchkas do not a marketing strategy make;

- Too afraid to stand up, pull the trigger, and shout out their marketing message to the world;

- Too afraid to admit their mistakes and change directions; and,

- Too afraid to put their jobs on the line based on performance.

And as Forrest Gump would say:

"That's all we have to say about that."