OUR RECOMMENDED ONLINE BUSINESS SOLUTIONS



So you want to start an online business?

Well, it can be very exciting – and often, overwhelming.

If you want to do it yourself in the fastest, easiest, and most effective way possible, we suggest you use the recommended solutions on this page.

Online business vendors are constantly providing us with their solutions for review and possible inclusion in our latest version of FEAR Marketing Online. And, we are constantly hunting for tools that are feature-rich, easy-to-use, and inexpensive - or free – not only for our clients around the world but for our own online businesses.

So we put our money where our mouth is by using all the tools we recommend.

We've done the work of reviewing hundreds of products and services for you to ease your pain, eliminate your doubts, and maximize your odds of success when building and operating your online business.

You may want to bookmark this page as we are constantly updating this list from our book, FEAR Marketing Online, which has come to be known as the “Consumer Reports of Online Marketing Tools”.

You may use the links below for the latest promotions and special discounts from each of these top solutions-providers that we recommend.




ONLINE LEGAL RESOURCE - Click Here


There are several legal issues you should look into when beginning a new business. Make sure you review your legal needs, including; trademarks, patents, copyrights, doing-business-as (DBA)/business names, and even personal legal issues that may impact your business, such as: divorce situations, wills, prenuptial agreements, power of attorney, and wills.





ONLINE BUSINESS INCORPORATION SERVICE - Click Here



One of the most common questions we get is: Should I set my company up as an LLC (Limited Liability Company) or a regular corporation or just start as a sole proprietorship? We typically recommend that you take the time and invest money to set up an LLC so that you can protect your personal assets. Find out more from our Online Business Incorporation Service.





ACCOUNTING SOFTWARE SOLUTION - Click Here


When running a business, you need to keep your records straight. First-time entrepreneurs, who most often try to handle their own bookkeeping, should use off-the-shelf Accounting Software Solution, which will make your life much easier and will help you get organized right from the start.





BUSINESS PLAN SOFTWARE - Click Here


People don’t plan to fail, they fail to plan. Almost all successful entrepreneurs, regardless of the type of business they’re in, start off with drafting a comprehensive business plan. Of course, you can do it on the back of a napkin like so many famous entrepreneurs claim to have done. But we’ll bet you that the far majority of those “plans” end up with all of the other paper napkins – in the trash where they belong. With that said, we recommend you spend some time on planning before you start anything else, and the best way to keep your thoughts organized is to use Business Plan Software.



BLOG SOLUTION - Click Here


A blog (also known as a Web log) is just a fancy name for an online journal, which is usually used by someone who is writing successive entries on a particular subject. Nowadays, however, many people use a blog to put up simple yet effective Web sites.





WEB SITE DEVELOPMENT SOLUTION - Click Here


This solution is right for you if you are looking for an all-in-one site-building, site-hosting, and site-marketing tool. This solution enables anyone with a small business to build – but more importantly, market - a professional, popular, and profitable business.


CHECK OUT THE VIDEO TOUR - CLICK HERE!





DOMAIN NAME SOLUTION - Click Here



If you are building a Web site from scratch, you need to choose and buy a www Web address [also known as a domain name or URL (uniform resource locator)].


#1 GoDaddy.com - Home of the $1.99 domain name





MERCHANT ACCOUNT SOLUTION - Click Here

If you are selling any kind of product online, you need to be able to accept credit cards. Therefore, you need to set yourself up as a credit card merchant.




PAY-PER-CLICK ADVERTISING NETWORKS - Click Here


With Pay-Per-Click Advertising – or Search Engine Marketing (SEM) – as it is sometimes known, you “buy” keywords that people might search on in order to get them to click on your ads and visit your site. Here are some of the most popular Pay-Per-Click Advertising Networks that we recommend you use.





KEYWORD SELECTION TOOL - Click Here


Think of keywords as the bait that will lure prospective customers to your Web site. The keywords that you want to bid on are appetizers that you are hoping will whet the appetites of the right kinds of visitors – either visitors who are ready to buy now – or browsers that you can quickly convert to customers.





DESIGN TEMPLATE SOLUTION - Click Here


To make your site look more professional, you might want to use a Design Template Solution to overlay a cool-looking template with Flash designs or other special effects. (Flash is a program that enables you to create animation on your Web site.)




LOGO CREATOR SOLUTION - Click Here


You want to make sure that you have a good professional logo. Check out the Logo Creator Solution or contact us via www.EyeCatcherInteractive.com for a professional logo.





SHOPPING-CART SOLUTION - Click Here


Here, we are talking about the online equivalent of the supermarket cart. The Shopping-Cart Solution you choose should: (1) enable you to conduct secure payment processing in any currency; (2) work with any additional software; (3) enable you to run multiple sites from one account; (4) help you monitor all your marketing efforts so you can determine where to invest money in promotion; and it should have many more features so that you can concentrate on marketing your business instead of fulfilling orders.





AUTORESPONDER SOLUTION - Click Here


Autoresponders are absolutely necessary to automate your site’s functionality so that you can concentrate on marketing rather than fulfilling orders and requests for information from those who visit your site. An autoresponder is an email solution that automatically sends a reply to an email message. Autoresponders are used to send back boilerplate information on a topic or an electronic document, such as an ebook or ebrochure, without having the person requesting the information or product do anything more than email a particular address.


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DIGITAL SALESPERSON SOLUTION - Click Here


One of the coolest – and most effective - new trends we’re seeing in the marketplace is the use of Digital Salespeople on Web sites. Digital Salespeople are animated speaking characters, which can be easily added to your Web site to pitch your products. They are eye-catching and have proven to be very effective in converting leads into customers.





LANDING PAGE OPTIMIZATION SOLUTION - Click Here


Your landing page is the first page visitors see when they go to your site. Your landing page can be your home page or another page that gets people closer to buying or contacting you. Landing page optimization is the practice of preparing your site to receive and convert your prospects most effectively.

You should definitely look into investing in a Landing Page Optimization Solution. Such tools perform a variety of essential activities range from helping you design an effective landing page; writing powerful copy; creating effective thank-you pages; testing appropriately; and modifying your landing pages based on the feedback from your testing. If you don’t have a good landing page, you’re probably wasting all of your marketing dollars.





ONLINE PUBLIC RELATIONS - Click Here


If you had a choice between getting a full-page story written about your products/services or paying for a full-page advertisement for your products/services in a publication, which would you choose? Any marketer will tell you to go with the story that someone else writes (or seems to write) about your company because it’s more credible in the eyes of prospects than if you buy an ad, which is seen as blatant self-promotion. Just as with marketing in the offline world, you should spend a significant amount of time on public relations, no matter what your product is.





ELECTRONIC FAX SOLUTION - Click Here


In addition to using an Online Public Relations Solution, you will also want to blast out press releases directly to media contacts (publications, radio stations, TV stations). The best way to do this is to invest in an Electronic Fax Solution, which allows you to email press releases quickly and easily.





EMAIL NEWSLETTER SOLUTION - 60 Day Free Trial - Click Here



You might want to use the tactic of email marketing to keep in constant contact with your prospects and customers. As any good marketer knows, repetition is the key to maximizing sales. We’re not just saying you should send out sales pitches all the time, but rather send out email newsletters with good helpful advice to your prospects that helps you build credibility among your prospects.





PROMOTIONAL ITEMS PROVIDER - Click Here


Once you have your logo, which includes your Web address and email address so that people can easily contact you, plaster it everywhere. Put your logo and Web address on coffee mugs, pens, bumperstickers, T-shirts, whatever you can think of.





PRINT PROVIDER - Click Here


Even though you are starting an online business, don’t forget to create eye-catching business cards, letterhead, postcards, and other print pieces to drive people to your Web site.





BOOKS THAT MEAN BUSINESS - Click Here


FEAR Marketing Online covers a lot of what you need to know to start a business and succeed online, but there is always more to learn. You need to be constantly learning new online strategies if you want to keep ahead of the competition, so check out our suggested books at our site Books That Mean Business.