MARKETING S.W.A.T. TEAM


Who We Are


The FEAR Marketing Group is a tight-knit network of professionals and subject-matter experts - a consortium of corporate strategy and marketing experts who consult and train on a wide range of global business challenges.

Following is a list of our Consultant-Partners - as distinct from our Client-Partners who hire us for different business-growth engagements.



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Paul Borgese, Managing Partner, Online and Global Marketing Divisions

Paul Borgese is an author, speaker, consultant and the creator of two series of business books, The Business of FEAR and The 7 Deadly Sins of Business. In his marketing and sales books, Paul shows how proven systems coupled with customer-centric emotional triggers lead to significant growth in sales.

Paul also is the co-author of a forthcoming book, Serialpreneurship: The Secrets of Repeatable Business Success.

To discover the repeatable decision-making strategies that lead to ongoing business success, Paul and his research team have interviewed dozens of serial entrepreneurs who have proven that they are more than just a flash in the pan.

As the authors say: “What we are constantly looking for are entrepreneurs who are action-intellectuals – that is, business leaders who are able to think strategically, execute well, and then able to verbalize how they did what they did so that others can model them and achieve success as well.”

Paul has more than 16 years of experience as a business advisor on a wide array of strategy, finance, business development, sales and marketing challenges for emerging-growth companies, financial institutions, not-for-profit organizations and global corporations.

He helps executives and small business owners:

• confront the challenges of the increasingly cluttered marketplace and the demands of the new age of marketing accountability;

• develop customized sales and marketing systems that ensure significant ROI on every tactical investment in their overall marketing budgets; and

• execute integrated marketing plans that leverage new online and offline techniques, including pay-per-click advertising, affiliate programs, and viral marketing.

He has marketing and sales experience in a number of industries, including: financial services, advertising/marketing services, Internet, information technology, not-for-profit, corporate training, publishing and education. Paul has led consulting engagements for senior executives at: J.P. Morgan Chase, Merrill Lynch, Microsoft, IBM/Searchspace, Pfizer, Deutsche Bank (London), PNC Bank, KPMG, Kanoodle.com, and The Wharton School at the University of Pennsylvania.

In addition to his consulting experience, he has served as a marketing director for two of the world’s largest financial professional services organizations, Financial Executives International and the Association for Financial Professionals. He also worked as a bank examiner for the Federal Reserve.

Paul has lectured and written books, articles and white papers on a wide range of business topics, including: corporate strategy, sales management, marketing, entrepreneurship, information technology, risk management, business communications, banking relationships and corporate finance. He has served as a Teaching Fellow at New York University’s Stern School of Business and is the author of the best-selling book, M&A From Planning to Integration: Executing Acquisitions and Increasing Shareholder Value, which was published by McGraw-Hill. This book was recently featured on CNBC’s PowerLunch with Bill Griffeth and CNNfn’s The Money Gang.

As an author, he is most famous for his series of books, which include FEAR Selling: How You Can Sell More and Sell Faster By Tapping Into Your Prospects’ Deep-Seated Emotional Needs; The 7 Deadly Sins of Marketing; and The 7 Deadly Sins of Marketing Online. For more information, please visit www.FEARMarketing.com.

Paul was educated in the United States and Europe. He holds five degrees, including: an MBA in finance and marketing from New York University; a Master of Governmental Administration from the Fels Institute of Government at the University of Pennsylvania, where he was named a Samuel S. Fels Scholar; a Master of Arts in English from Trinity College Cambridge University in England after being awarded the prestigious British Marshall Scholarship; a Bachelor of Arts in English from the University of Pennsylvania; and a Bachelor of Science in economics from The Wharton School at the University of Pennsylvania. Paul is proficient in Spanish and was awarded a Certificate in Spanish from the University of Salamanca in Spain where he was a Cambridge Scholar.

Paul also is the author of three children’s books, A Sunday Stroll, When Fish Go Peopling and Hunting for the Whipperwoo. He is a singer/songwriter and executive producer of the Parents’ Choice award-winning album, Even the Monkeys Fall Out of the Trees. For more information, please visit www.PaulBorgese.com.

You may contact Paul at 201.533.4434 or via email at paul@FEARMarketing.com.



Paul Morin, Managing Partner, Strategy and Finance Divisions

Paul Morin runs the Strategy and Finance Divisions of the FEAR Marketing Group, helping companies develop powerful business plans, obtain financing, and execute on those plans.

In addition to organic growth through superior sales and marketing strategies, Paul helps clients with growth and exit option planning through strategic analysis, financial modeling, effective risk management, identification of acquisition and strategic partner targets, and raising private equity capital.

Paul also is the co-author of a forthcoming book, Serialpreneurship: The Secrets of Repeatable Business Success.

Paul has worked with various companies in the role of President, Chief Financial Officer, Controller and Board member, and has led the development, review, and selective implementation of several hundred start-up and corporate venture business plans, financial models, and feasibility analyses. He has also performed due diligence on and valuation of many potential investment and acquisition candidates.

In addition, Paul has worked extensively with Wharton Direct, the distance learning executive education initiative of the Wharton School. Paul also has advised executives from several Fortune 500 firms on the subject of obtaining competitive advantage through improved alignment of information infrastructure and corporate strategy. Prior to joining the FEAR Marketing Group, Paul was Director of the Wharton Small Business Development Center (SBDC), a consulting group within the Wharton School’s Entrepreneurial Programs. Paul directed the delivery of management consulting and training services to approximately one thousand Greater Philadelphia region entrepreneurs annually, and acted as the primary interface with business community leaders. Immediately prior to the Wharton (SBDC) Directorship, Paul held positions of consultant with Price Waterhouse’s Dispute Analysis and Corporate Recovery (DACR) practice and financial controller with Access International, a software company in Cambridge, Massachusetts.

In addition, Paul’s research interests led him to author a highly regarded published study entitled, “The Greater Philadelphia IT Report.” The study, which was sponsored by the Bank of America and the Sol C. Snider Entrepreneurial Research Center of the Wharton School, provided detailed analysis of the information technology sector in the Greater Philadelphia region. He also co-authored an article on corporate venture capital, published in the November, 1999 issue of Financial Executive magazine. Most recently, Paul was recognized in the best-selling McGraw Hill book, M&A: From Planning to Integration.

Paul also is the Founder and President of the National Association of Small Business Owners, an organization dedicated to furthering the cause of the entrepreneur. Paul holds a Bachelor of Science degree in Economics and an MBA, both from the Wharton School of the University of Pennsylvania.





Bill Dyszel, Managing Partner, New Media Division

Bill Dyszel, author of 16 books including Microsoft Outlook for Dummies and PalmPilot for Dummies, is also a nationally known expert on e-mail, personal information management, sales automation technology and new media, including blogging, podcasting, and online video/audio solutions.

He appears regularly as a guest on national television programs on the CNNfn and the TechTV networks. His dynamic, fun-filled seminars and keynote speeches reveal the secrets to making life simple by using technology well. He also consults with organizations that need to select, develop and implement business solutions on the Palm platform.

The goal of Bill’s work is to help people get beyond technology and make life better by intelligently using the best high-tech tools. He acts as a resource to people who want to sell more, work less and be more effective with the tools they already have.

Bill is also an accomplished entertainer. He sang with the New York City Opera for 14 years, appeared frequently on the New York stage as an actor and singer and won critical praise for his Off-Broadway opera spoof 99% ARTFREE!













Anthony Schneider, Author/Speaker/Consultant

Subject-Matter Expertise: Leadership

Anthony Schneider is the author of the business bestseller Tony Soprano on Management (Berkley, 2004).

He has appeared on CNN's "The Paula Zahn Show," CNNfn, Fox News, CNN.com and radio stations around the world. He appears frequently on television and speaks at business conferences and seminars across the country.

Tony Soprano on Management will be published this year in China, Lithuania and Russia.

Anthony is founder and CEO of two companies. Web Zeit is a New York-based Internet strategy firm. Web Zeit's global client roster includes Chase Manhattan, Pfizer, GlaxoSmithKline, Deloitte Touche Tohmatsu, HarperCollins, and Kimberly-Clark. Peersuasion is an online marketing platform that has been used by Dell, Amway, Equinox Fitness, Oxygen Media and others.

Anthony has a B.A. from the University of Pennsylvania and MFA from NYU's Graduate Creative Writing Program.

For more on Tony Soprano on Management check out, www.TonySopranoOnManagement.com.




Evelyn Ehrlich, Author/Speaker/Consultant

Subject-Matter Expertise: Financial Services Marketing

Evelyn Ehrlich is the co-author of The Financial Services Marketing Handbook. She has consulted to Merrill Lynch, JP Morgan Chase, Prudential, UBS, Dreyfus, and many other financial institutions. EC Communications offers communications planning and support in all media for both business-to-business and consumer markets.

Dr. Ehrlich has a B.A. from Barnard College, an M.S. from Columbia University, and a Ph.D. from New York University. She is also the author of Cinema of Paradox (Columbia University Press, 1985). She has taught at the University of Vermont and the City University of New York, in addition to New York University, where she currently co-teaches a course in financial services marketing. She is active in the Financial Women's Association and the Financial Communications Society and has done pro bono work for the Chamber Music Society of Lincoln Center and the New York City Greenmarkets. Dr. Ehrlich lives in New York City.