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This 47-page Executive Report has been excerpted from the recently released second edition of FEAR Selling: How You Can Sell More and Sell Faster By Tapping Into Your Prospects' Deep Seated Emotional Needs by author, speaker and strategy consultant, Paul Borgese.

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The information in this Executive Report has been selected from extensive research conducted by The Institute over a three-year period and has involved hundreds of sales and marketing professionals, corporate buyers, behavioral psychologists, medical researchers and sales educators from around the world in an attempt to develop the most comprehensive system for prospecting, pitching, consulting and closing ever conceived.

As with any comprehensive study, the research is ongoing, however, we have obtained rights to release certain aspects that we believe will be most helpful to our online community of sales professionals.

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