The marketing profession is being revolutionized by new performance marketing technologies that enable marketers to monitor the cost of generating leads, qualifying prospects, and closing sales.

The Performance Marketing Institute (PMI) conducts ongoing research in the burgeoning area of pay-per-click, pay-per-call and other performance marketing methodologies that are being used to maximize the effectiveness of marketing investments.

PMI has co-sponsored a number of ongoing studies with several multinational corporations.

PMI, in conjunction with the FEAR Marketing Group, currently distributes the results of this research in a variety of formats, including:

The 7 Deadly Sins of Online Marketing Series

Free E-Books on Online Marketing

Free E-Courses on Online Marketing