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The 7 Deadly Sins of Selling
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This 37-page Executive Report has been excerpted from the recently released third edition of FEAR Selling: How You Can Sell More and Sell Faster By Tapping Into Your Prospects' Deep Seated Emotional Needs

It normally sells for US $17.00, but for a limited time only, we are offering it to our readership absolutely FREE!


The information in this Executive Report has been selected from extensive research conducted by The Sales Career Training Institute over a four-year period and has involved hundreds of sales and marketing professionals, corporate buyers, behavioral psychologists, medical researchers and sales educators from around the world to develop the most comprehensive system for prospecting, pitching, consulting and closing ever conceived.

The results of this research study into effective sales performance – published for the first time – reveal best practices in cold calling, positioning products/services, handling objectives and sales closing techniques.

One of the main findings of the study is that the vast majority of purchases are made based on emotion rather than rational criteria.

Given this, the research found that many of the strategies employed by today’s salespeople do not meet the needs of prospective buyers who are wary of the trustworthiness of most salespeople and the products and services that they are promoting.

“Sales, a skill essential in business – and indeed, in life - is often oddly under-taught, if taught at all – in U.S. business schools,” says Paul Borgese, chief researcher and author of the book, FEAR Selling.

According to Borgese, “This lack of attention to sales education is reflective of the academic tendency to favor ‘measurable’ disciplines, such as finance, accounting, statistics and operations. Our research is an attempt to give the crucial discipline of selling more attention by focusing on strategies that have been proven to work.”

As with any comprehensive study, the research is ongoing, however, we have obtained rights to release certain aspects that we believe will be most helpful to our online community of sales professionals.

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The 7 Deadly Sins of Selling.